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80% of traditional advertisement and marketing campaigns reap negative ROI. The safer bet is digital marketing and advertisement solutions.

Today’s digital marketing mix consists of a multitude of advertisement and marketing mediums and techniques like Search Engine Optimization (SEO), Search Engine Marketing (Pay per click, paid inclusion etc.), Affiliate Marketing, Display Advertisements, Social Media Marketing (Web 2.0), Email marketing, Blog marketing, pod casts etc. Businesses need at least 2 to 3 or more specialist companies for all the above areas and services like user experience and usability, creative designs, corporate communications, web analytics, online branding & corporate identity, research & analysis etc. Apart from separate agencies, companies require many employees for supporting these efforts.

Campaigns work many times better and return positive ROI when online and offline channels work together and when ones output go as others input. When different companies handle different areas, communication gaps and friction adversely affect the campaign effectiveness. This leads to waste of time, efforts and money. Kapston has solutions for all the above mentioned areas and has communication managers to coordinate these “give and takes”. This approach helps us save our clients time and efforts and help us execute successful campaigns frugally and consistently.
 

Kapston do extensive research on customers, competition, marketing, website etc. and find out what works for your kind of business and also the most competitive mediums to reach the right prospects. We cut down the interruptive messages and target prospects when their most absorptive state of mind. This helps us in developing targeted and efficient strategy thereby reducing the overall campaign cost of promotion and advertisement. We also limit the use of all costly advertisements.

Other than that, we make sure that your website is user friendly and information, easy to find, guaranteeing a reduction in call center and customer service costs. Kapston has our back offices in India helping our clients save some extra dollars on cost arbitrage as well.

All of these and our home grown cost reduction techniques probably makes Kapston the most frugal, effective, consistent and economical digital marketing agency. We also make sure that our packages are affordable to everyone.